Monday, 24 March 2014

Fundraising at Farncombe Day Centre

I'm pleased to see that the Farncombe Day Centre fundraising page has been updated to point to the MyDonate online giving page, which I set up for the charity. Unfortunately, IT skills including social media networking and web marketing are sadly lacking in the day centre management team since I left*, and the day centre website is clumsy and not very helpful. Moreover, it completely misses the point of online giving, that donors can quickly and easily tick a box for the charity to claim Gift Aid.

When I joined the committee, I was surprised to learn that although the day centre is a registered charity and is registered for Gift Aid, it is never claimed on donations, unless the donor specifically requests to do so. So, donors like me, who understand these things, do make sure that our donations go further. Many people do not. This source of funding is 'money for jam'.

I understand that small charities find this paperwork onerous and time-consuming but in an ever-decreasing pot of money, it is essential. I therefore undertook to explore online giving to maximise donations and Gift Aid.

I recommended the BT MyDonate website for online giving because it makes no charge to charities to join. It also charges no more than 25pence for each debit or credit card donation. The charity donation page was easy to set up and can be updated to highlight specific fundraising challenges and events. 

I hope that you will take a look at the Farncombe Day Centre and consider a donation to this valuable community resource, which really needs your support. In addition, the management team is in urgent need of IT skills, particularly with regard to a dynamic web presence. Please do get in touch if you can help.


*Note to the management team at Farncombe Day Centre, and those who sponsor the day centre, award grants, volunteer and support it in many different ways. It should be made an urgent and immediate priority to up-skill in IT, web management, database management and social media to maximise income potential, be more efficient in day-to-day operations management and increase the appeal of the day centre to new users and attract local community partners. 


My case study on the long term sustainability of the Farncombe Day Centre is available by email

My previous posts on Farncombe Day Centre:

Disclaimer: The author was a member of the Farncombe Day Centre Executive Committee from February to December 2013, and was asked to step down following a disagreement with the Chairperson of the Committee, relating to the budget shortfalls and identifying such publicly.



5 comments:

  1. Glad to hear they've now added a link to My Donate, it's sad their not claiming the gift aid such a waste not too.

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    1. Yes, I agree Dawn. Shows a total lack of management skill. Moreover, their approach to fundraising is amateurish at best, and not what you might expect of a charity struggling to make ends meet.

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  2. It must be very frustrating for you to see these things not being taken advantage of.

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  3. Yes, it is frustrating, but also very challenging. Things are changing slowly :-)

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  4. Totally frustrating! At least they seem to be moving now? xx

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